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When you commission a
professional photographer to take some pictures you are entering a legally
binding contract, with rights and responsibilities on both sides. One
important but often misunderstood aspect of this contract concerns
copyright of the images made. Many clients seem to be under the impression
that all rights to the image belong to them but this is no longer the
case, and hasn't been for many years.
In fact the law on copyright changed fundamentally with the passing of the
1988 Copyright, Designs & Patents Act, which reversed the situation
granting photographers the same rights as had long been enjoyed by
authors, painters and other creative individuals. The copyright in the
photograph now belongs to the person who took it.
Copyright lasts for 70 years after the end of the year in which the author
dies, and offers protection against unauthorised reproduction of the
photographs and entitles the owner to economic benefit from it.
As well as these legal rights, the photographer also enjoys certain moral
rights, which include the right not to have it falsely attributed, and the
right to not have the work subjected to derogatory treatment.
What all this means in practice, is that clients may only use the
photographs taken by a professional photographer in ways that have been
agreed at the time they were commissioned. If further uses are later
required, because the pictures have been so successful, then permission
must be sought from the copyright holder at an additional fee agreed. It
also means that you are not allowed to reproduce the image in any way
without the photographer's agreement. This is why photographers produce
reprints for you of say wedding photographs, because they hold the
copyright.
For this reason it is essential that clients specify the uses to which
images will be used, preferably in writing, when briefing the photographer
and requesting a quotation. This agreement then forms part of the
contract. It should cover how the work will be used, where
(geographically) it will be used and for how long it will be used. |

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